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A landing page is a page designed specifically to convert to an action. Here’s how to make that happen.
Your website sales funnel may have leaks – here’s how to spot and plug them.
If your website has quality traffic and conversions are low, I cover the main reasons here.
Rather than increasing traffic, it makes sense to initially focus on how well (or not) existing traffic interacts with the website.
Many people focus on driving traffic. Getting Conversion Rate Optimisation right first achieves more results from traffic.
Google has the majority of the world’s eyes. Others can be a distraction of your marketing efforts.
Separating out clicks from Google Business Profile clicks can give you useful insights.
Google Analytics can be used to get a view of website visitors by country. I show you how to to this and also think about solutions that go further with countries analysis.
Some businesses pay too much attention to overall levels of website traffic. I’m here to argue against that.
Saying thank you after someone submits a form is one thing. Adding more to make them feel warmer takes you to the next level of impressing people
Typing important keyword phrases into AI search systems shows you competitors that appear in results. Then the AI can help you fight back.
Potential customers have a choice of you or your competitors. All you need to do is take the best from their websites and combine them into yours.
A favicon helps your website stand out from other icons in a crowded browser bar and makes it easy for people to return to your page.
Checking your website for broken links regularly is important for SEO and impressing humans. And you can do it for free.
There are two types of website visitors – everyone vs those that are relevant. The focus here is on numbers that matter.
It’s important to be aware of how visible you and your competitors’ brand names are online – particularly with AI actively looking for such things.
Google Analytics, Google Search Console, Web Success Insights, Microsoft Clarity. Mostly free and all important to get you more business from your website visitors.
Free organic search traffic will fade away over time and pay to play will become the norm. But small businesses can be prepared for this eventuality.
Most people want more enquiries. The starting point is to see how many visitors have been getting to the page you want more enquiries about.
AI search visibility will become essential for UK small businesses to be aware of – and capitalise on the opportunities to be more visible than competitors.
Website cost calculators are lead generators, but the way you use them needs consideration
For small local UK businesses there are many actions that are free to implement and that will help with your SEO.
Becoming visible in Google AI Mode results involves many factors, a big one of which is your website content.
If your website visitors work within industry sectors, they want to easily find (including via AI searches) your relevant experience. Here’s how to do it.
My insights into how Google could evolve in the next year, in line with AI making it easier for people to find what they want, including from outside the Google search system.
Your Google Business Profile can get a lot more leads for you if you optimise it effectively and consistently
A clients page, including detailed client profiles, is vital for conversions and visibility
When you have ‘Include Google Search Partners on in your Google Ads’, you’ll get a lot of junk syndicated search traffic
AI searches allow people to be very precise about what they are searching for. Your website needs to be visible when they do.
The way people are searching for services and products is shifting fast to using AI tools outside and within Google. Some will adapt quickly, most won’t.
Think it’s not useful to follow up on companies who visited just one page (vs those who looked at more)? Time to think again.
Google Analytics can’t show you the granular page-by-page movements of your website visitors. The software I use can.
Most website have three options but miss out two more that help increase conversions
Google Ads can be good but not when experiencing some of the pitfalls here.
When you notice a decline in website traffic then it can sometimes be your contact form failing. Here’s how to avoid that becoming a big problem.
If you’re fortunate enough to be top of Google for something but you’re not getting enquiries, then it’s time to take action.
Text-heavy website pages often contain useful information that can be better-presented with graphics. Napkin.ai makes that easier.
In a choice between you or your competitors, your USPs highly visible within your website can give you that edge
Forget the total number of website visitors! Here’s why you need to filter that into relevant website visitors.
Perplexity provides two options after the initial search phrase you type. Related & Follow-Up questions can determine whether or not you get clicks to your website.
How to see the Google Ads keywords in your data
Software can’t pick up on all website link problems, but human manual clicking can – if you have a process in place.
Five free tools to find email addresses of people, but only two worth seriously considering
Case studies on a page alone are not good enough. You need case study excerpts built into each product/service page … and plenty of them.
Other Search Terms within Google Ads is a briefer way of saying: ‘Google make $billions by disrespecting their advertisers’
How digital professionals can increase client loyalty and gain new clients by identifying the home addresses of visitors to their clients’ websites
Website calls to action (CTA’s) commonly fail in three ways, but there are also easy solutions.
Whether you sell B2C or B2B, the worst case is identifying 5% of your website visitors and the best case is 30% However, those percentages can still provide highly useful information that you can capitalise on to get more sales.
A range of ideas for you to consider using to reach out to identifiable companies that have been tracked as visiting your website
Most people are unaware that it’s possible to track the home address of website visitors but it’s easily proven via the free trials I offer.
If your website has generic vanilla content that’s not focused on a particular type of potential customer, then it may be time to think more about being visible within niche AI searches.
18+ practical and mostly free or low-cost lead generation tips for small businesses that sell B2C
Deliving leaflets through home letterboxes may seem old fashioned but done in the right way then it can get good measurable results for low cost.
You can’t identify people who are ‘cold’ to your website and haven’t willingly shared details with you. But you can still identify their home address or business name in many cases.
Organic SEO positioning will be impacted by people using AI searches outside and within search engines. The impact will be negative for most but positive for those who plan ahead.
Not getting enough enquiries from overseas visitors that you could sell to? It’s likely that your international focus needs attention.
How to install the Web Success Insights tracking code on your website
Are visitors to your competitors’ websites getting a better experience via images and video? Here’s how to find out and how to make your website video and imagery stronger than theirs.
By sending high quality printed materials to homes that have visited your website, you have a second opportunity to impress and gain the sale that didn’t happen when they visited your website.
Not prepared to show pricing on your website? This article should help you to change your mind to avoid losing enquiries from your website visitors.
Don’t believe everything that online directories tell you! Here’s how to prove whether or not you are getting return on investment from directory listings.
LinkedIn paid advertising has two tick boxes that will waste you a ton of budget. Here’s how to avoid that mistake.
This article focuses on what people are scanning the page for after they land on a page, and how you will lose their interest if you don’t answer their needs
Wasted Google Ads clicks happen when advertisers don’t think deeply enough about why someone would want to consider them instead of a competitor.
Every enquiry (whether contact form, email, phone, or other) should be recorded within your CRM. It’s the only way you’ll know which forms of marketing are working best for you.
With one exception only, there’s no excuse not to have live chat on your website (and you will lose enquiries without offering live chat).
Analysing people who get to important pages of your website leads to insights into what could be missing as part of the buyer journey
The Google Ad Network allows your ads to be visible both within Google-owned properties (Google, YouTube etc.) and also other websites.
Ad Impression Share shows the percentage of impressions that a Google Ad receives compared to the total number of eligible impressions
Ad Groups allow you to sub-divide Google Ads campaigns into groupings containing specific keyword phrases related to each group of Ads.
Google Ads assets (formerly ad extensions) can make your adverts stand out more than competitors so that you get the clicks first.
Campaigns are the top level within Google Ads accounts and contain the deeper levels of ad groups and keywords.
The outcomes from print advertising can be measured if you have set up your adverts and website so that they can easily track who visited from that print advertising.
Whether paid or organic, brand awareness, or with a specific goal, there are a range of ways you can measure ROI from your social media visibility
Glossary of the most common Google Ads related terms.
Google’s limit of 500 rows of IP exclusions is unethical and causes advertisers to waste too much clicks budget.
It’s insane to prioritise cold calling a list of companies when you have evidence of interested companies that have been to your website
Are your website pages REALLY strong enough to convert visitors to enquiries from increased spend/time on organic SEO? Save yourself time/budget with this guide.
If your email marketing system shows the date and time email recipients clicked through to your website then you CAN see what they looked at page by page as they moved through your website.