How digital professionals can increase client loyalty and gain new clients by identifying the home addresses of visitors to their clients’ websites
Imagine being able to tell your B2C clients exactly which homes have visited their website.
For example, this shows a visitor from 28 Fort Road, who visited that website on 9th February, came from Google Ads, and showed what the visitor looked at page by page:
With our service, your clients can identify the home addresses of 10-30% of their website visitors, which provides them with targeted and actionable data that can substantially increase their income and boost your client relationships at the same time.
All your clients have to do (without or with your help) is send brochures/promotional materials to those homes where they know for sure people are already interested in their products or services.
This is available free for 30 days, with identified home addresses costing as little as 7p each if continuing after the free trial.
For you, as a digital professional, this offers a valuable new way to retain existing clients, further demonstrate your value to them, and even attract new business.
Instead of your clients seeing you as just being a cost, you’ll be able to increase your value as a key driver of their revenue growth.
Finally, because this page is about delivering results – not fluff – you’ll find everything you need to start using this identifiable home addresses data to grow the businesses of your clients and yourself.
The video below shows:
By identifying the home addresses of their website visitors, your clients can:
A question for you to consider though is:
Will your clients act on this data themselves, or would they need your further support via an additional service you can provide to them (e.g. brochure creation and printing, and maybe even sending out brochures for them)?
Either way, you’re positioning yourself as an indispensable partner in their growth because it’s highly unlikely that your clients have any concept that it’s possible to identify the home addresses of many of their website visitors.
There are numerous B2C-focused business types that can benefit from this service. Here are a few very brief examples.
While seemingly a low-ticket value, knowing the pain point of their website visitors (e.g. sciatica) allows them to send testimonials from previous clients who had that pain, plus a covering letter offering a discount when quoted as part of an enquiry.
From small projects to large undertakings such as extensions, builders can share knowledge of their previous projects by sending targeted information to houses actively researching which builder they are going to contact.
Whether one-off cleans or regular cleaning work, the low cost of sending brochures to identifiable homes is very profitable.
Identifying people actively looking at buying or selling services on their website allows estate agents to send information to those specific addresses to capture their attention, instead of them going to competitors.
Although traditionally averse to sending printed materials to houses, if people have looked at specific financial services pages of their websites, then it makes sense to send information about those services to each identifiable address.
Instead of scattergun leaflet drops to houses, focusing on the properties that are 100% looking for kitchens makes it a sensible investment in a high quality brochure delivered to those addresses.
From small to large projects, knowing what services people looked at on the website allows the sending of service-specific materials to those identifiable home addresses.
Sending information packs focused on the dental services viewed on their website ensures a hyper-focused impact.
Being able to see exactly what type of product people looked at on their website allows sending a targeted brochure to that house, focusing purely on their area of interest (doors, windows, or conservatories).
People will browse multiple wedding venue websites. The wedding venue that sends a glossy brochure for recipients to share with others is the one that captures most attention.
Whatever the B2C sector, if your clients would feasibly communicate with people from identifiable houses that visited their website, then this service is worth them experimenting with via a free trial.
This isn’t just about helping your clients – it’s about getting more business for you too.
Here’s how:
This isn’t just another marketing tool – it creates stronger relationships and more revenue for you and your clients.
If you’re managing multiple clients, the white-label option provides massive savings and allows you to offer this service under your own brand.
How accurate is the data?
We use advanced tracking technology to match 10-30% of website visitors with their home addresses with a high degree of accuracy. This is easily proven within a free trial by you being able to identify your own location.
What about privacy?
We use proprietary tracking methods that comply with all relevant regulations including GDPR. We can’t identify the name of the person who visited the website – just the address.
What do clients do with this data?
Most use it to send brochures with a covering letter that normally offers a discount/special offer if quoted when they make contact. When that reference is quoted the client sees proof that this method of marketing works.
Which businesses benefit most from this?
Any business selling B2C services or products where the value of the sale is strong, or the client lifetime value is good.
What sort of results can be gained?
While not all people will respond to printed materials through their letterbox, the numbers are still highly attractive.
For example, if a brochure (including postage) cost £3 per house and 1 in 10 houses responded with an enquiry leading to a sale that’s a very low cost per customer acquisition.
For any client, the free trial provides the best indication of results, which helps decide whether to continue afterwards.
Provided the quality of the printed materials is strong, results will be gained because you’re only targeting households that have definitely been to the website.
How does the white-label option work?
You get a branded dashboard where you can create, edit, and remove unlimited client accounts and offer the service as your own.
Each of those clients have the option to receive daily emails showing them the addresses that visited their website (and what they looked at page by page), plus you can also give them access to the visitor details within the portal.
Can I transfer free trial or direct paying clients data to a white-label account?
Yes! All data can be migrated into a white-label setup seamlessly. This allows you to experiment on a small scale before taking the decision to pay for a white label account.
Please do just get in contact.