Perplexity provides two options after the initial search phrase you type. Related & Follow-Up questions can determine whether or not you get clicks to your website.
As at 2025 people are becoming more familiar with how AI search systems like Perplexity can help them to get answers faster than other methods.
Google isn’t great at making intelligent suggestions based on the original searches but systems like Perplexity are.
This video uses some examples to encourage you to see how your business appears in Perplexity results, particularly allowing for the refinements that humans will make to their original search phrases:
The message from that video is best-summarised as:
If you’re not aware of which competitors appear in those results, then you need to be … and then focus on the SEO and other activities that will help to change that in the future.