Website Results Consultancy is for businesses that want deeper involvement in improving their website, marketing, enquiries, sales, tracking and return on investment.
This can include one-off consultancy projects, periodic support, or ongoing monthly retainer work.
It’s the right fit when you need more than a group session or monthly 121 call. You may need deeper analysis, clearer strategy, hands-on review, ongoing direction, or help working with your web developer, marketing team or advertising provider.
The aim is simple:
Identify what’s holding back your website and marketing, fix the most important weaknesses first, and help you get stronger results from the visitors and marketing activity you already have, without going to great expense.
Website Results Consultancy gives you more detailed help than the Website Results Clinic, Website Results Mastermind or Monthly Website Results Call.
It can include:
In short, everything needed to substantially increase enquiries and sales from your website.
Fees vary depending on the level of involvement needed.
Recent ongoing client retainers have typically ranged from £360 to £880 per month, depending on time and expertise needed.
This is for businesses that want more substantial help improving website and marketing results.
It may be right for you if:
This is usually best suited to businesses that already have traffic, enquiries, marketing activity or a clear commercial goal, but know that the current results should be stronger.
Many businesses assume they need more visitors.
Sometimes they do.
But very often, the quickest gains come from improving what happens with the visitors they already have.
If a website is unclear, weak on trust, poor at guiding people to the next step, missing proof, hiding important information, or sending paid traffic to the wrong pages, increasing traffic can simply increase the waste.
My approach is to find the simplest wins first.
That might mean improving website pages, adding stronger calls to action, making pricing clearer, proving expertise through case studies, fixing tracking, refining Google Ads search terms, helping visitors get to the pages that actually lead to enquiries or sales … and much more!
Once the website is stronger, future marketing activity becomes more valuable.
The Monthly Website Results Call gives you one private 121 consultancy call each month.
That is ideal when you want focused advice, priorities and actions, but you or your team will do the implementation.
Website Results Consultancy is different because it allows for deeper involvement beyond the confines of one monthly call.
That may include more detailed analysis, written recommendations, working through specific website or marketing problems, reviewing data, fixing Google Ads and SEO problems, helping shape page improvements, liaising with your web developer, or providing ongoing retainer support.
In simple terms:
Some clients naturally move from monthly calls into consultancy when they want faster progress, more depth or more hands-on strategic support.
The Website Results Clinic and Website Results Mastermind are group services.
They are useful when you want to learn from other businesses, share ideas and get lower-cost access to decades of website and marketing expertise.
Website Results Consultancy is different because it is focused solely on YOUR business and can go much deeper.
This service is more suitable when:
Website Results Consultancy can work in different ways.
A one-off project is useful when you have a defined problem or decision.
Examples might include reviewing and fixing a Google Ads account, analysing why a website is not converting, identifying SEO opportunities, reviewing competitor visibility, or creating a plan for improving key service pages.
A one-off project gives you focused input without an ongoing commitment.
Periodic consultancy is useful when you need help at specific stages.
You may need input before a website redevelopment, after a campaign has run, when enquiry levels change, or when you want to review progress and decide what should happen next.
An ongoing retainer is useful when you want regular strategic involvement.
Most of my consultancy clients are within an ongoing monthly retainer.
This includes using my expertise in all the areas that ensure websites and marketing get signficiantly more results:
Recent ongoing retainers have typically ranged from £360 to £880 per month, depending on the level of involvement needed.
Within that range, as at 2026, 92% of my consultancy clients spend between £360 and £570 per month.
Client work is confidential, but the examples below show the types of problems I help businesses solve.
Client industry: Building scanning services
Type of work: One-off consultancy project
Fee for the work: £520
This client was spending around £1,200 per month on Google Ads but getting poor results.
The website itself needed only minimal strengthening. The main issue was inside the Google Ads account.
Their agency had created multiple campaigns but had not monitored the search terms closely enough. One example alone showed nearly £600 per month being wasted on irrelevant searches connected to “3D baby scan”, triggered by a broad “3D scan” keyword and a lack of negative keywords.
My work helped them strip the campaign back to the core keyword phrases most likely to convert into enquiries, and put a regular negative keyword review process in place.
What they said:
“At first I was spitting feathers that we were paying them for account maintenance and they hadn’t picked up on those now obvious wasted clicks. Now I see that we can’t just rely on someone to do a good job and to routinely check our Google Ads in the way you showed us.”
Client industry: Health and safety
Type of work: Ongoing consultancy retainer
Fee for the work: £400 per month
This client started as a small business and has now worked with me for 24 years.
The retainer originally focused on achieving and maintaining strong organic Google visibility for important niche search phrases.
The early work required significant strategic input before the results were visible, but the long-term return has been substantial.
The client has consistently generated new business from organic search, now receives regular daily enquiries and has grown significantly over the years.
What they said:
“Andy and I have known each other for so many years now and it’s hard to believe that back then we both had tiny businesses and just took a chance on each other. Fast forward to now and turnover last year was just over £460K and we’re planning how to take the business in new directions. We all make mistakes in life. This wasn’t one of them – he knows his stuff and gets results, which has benefited me and the financial welfare of my family.”
Client industry: Legal services
Type of work: One-off consultancy project
Fee for the work: £1,040
The partners in this law firm had a perception of who their competitors were.
My work with their marketing manager showed that several of those perceived competitors were not actually the strongest competitors in Google and AI searches. Other firms, previously not seen as direct threats, were appearing more prominently for important search terms.
The analysis identified the real search competitors, reviewed their website strengths and resulted in a detailed plan of website development activity.
The client took longer than hoped to implement the recommendations, but the work eventually helped them move above several competitors in Google results and continue improving their organic positioning.
What they said:
“It shows that a fresh pair of eyes is sometimes important and it was your presentation showing our positioning for [keyword phrase omitted] as being below those of [names of competitors omitted] that got several of my colleagues taking more notice.
I’m not going to pretend that it’s easy doing all the work needed to beat our competitors in Google but each victory keeps us spurred on to achieve more of the same.”
Client industry: ecommerce lighting supplier
Type of work: Ongoing consultancy retainer
Fee for the work: £480 per month
<p”>The starting point in 2022 was a huge website with weak Google Ads, some organic SEO visibility, and horrendous conversion problems.
Starting with refining the Google Ads to improve the quality of clicks, we spent the following months focusing on strengthening the reasons why people should buy lighting from this company and not Amazon/eBay. We introduced 5 year guarantees on products, changed payment calls to action, and introduced huge amounts of more content within each product type (to help humans and also create conditions for orgnanic and AI search visibility).
Always adding more strategies, the website continues to increase its conversion rate month on month.
What they said:
“As you know, I’m not a technical person so I just go with what you say and although I initially had doubts, there’s no denying the impact the ongoing changes are having. The brightest moment for me was back in early 2023 when our outdoor lighting range sales leapt up massively. Thank you so much.”
Client industry: Metal manufacturing
Type of work: Strategic consultancy project
Fee for the work: £1,240
This client was getting poor results from Google Ads because the website was not converting visitors strongly enough.
The main problem was that senior management were reluctant to focus on what potential customers wanted to see: case studies, proof and testimonials connected to the services being offered.
Using website visitor data, I helped prove that the website was failing to convert paid traffic into enquiries. The strategy then shifted towards building the website around relevant case studies for each service area.
Each service was supported by multiple case studies, including anonymous case studies where confidentiality was required.
My involvement was strategic, helping shape the client’s thinking and working with their web developer, who implemented the recommended changes.
What they said:
“There was a lot of opposition from some of our team, who were reluctant to use any form of case studies, but the combination of identifiable clients and anonymous case studies has clearly got results very fast. Compared to this time last year our enquiries are up by 24% at a time where our industry is going through economic challenges, which can only be as a result of those changes to the website.”
Client industry: Landsape gardening
Type of work: Ongoing consultancy retainer
Fee for the work: £800 per month
After initial discussions in late 2024, this client went with a web developer but didn’t involve me. They started to run into problems with that developer and took me on in 2025 to manage everything through to launch. That evolved to deeper focus on the website content, organic SEO, and Google Ads.
Within days of the new conversions-focused website going live, alongside a highly-targeted Google Ads setup, the impact was quick: enquiries increased by over 70%
Ongoing work has focused more on Google & AI search visibility, being top position for the all important ‘landscape gardeners near me’ and pulling in many clicks from AI searches linked to detailed service pages and transparent pricing.
What they said:
“(January 2026) This month was historically a dead time in our industry and your work has now given us a whole new headache – how to source more reliable landscapers to help us to cope with the huge increase in quotation requests that we’re winning from brilliant website visibility”
Client industry: Personalised champagne
Type of work: One-off conversion analysis project
Fee for the work: £400
This business had a strong product but was too close to its own website to see what potential customers were missing.
The work focused on the buying funnel, starting from checkout and working backwards through basket, product pages and category pages.
The data showed drop-offs at several points.
The main sales blockers included unclear product quality messaging, missing call to action buttons, insufficient clarity that prices included delivery, lack of testimonials near product types, payment symbols appearing too late in the journey, and FAQs being buried where visitors could not easily find them.
The recommendations were practical and many were quick to implement.
What they said:
“You’ve shown how much of a challenge it is to be too close to a business. I know we have a fantastic product with many customers but the potential customers couldn’t see that shine through.
Most of your recommendations were quite quick to implement and I will come back to you for more analysis when the changes have had time to prove themselves.”
Client industry: Office interiors
Type of work: Ongoing consultancy retainer
Fee for the work: £560 per month
Faced with a gradual decline in new leads over a few years, this client reached out to advance our previous discussions. We agreed to work together and quickly identified that the fragile infrastructure website was not helping, but there was no budget to create a new one.
Focusing mainly on the strengths within competitors websites, alongside poor advice the client had previously had about SEO strategy, we got to work to make improvements to many parts of this sizeable website. We saw the fruits of that work a few months after starting, with good quality enquiries that were proven to have originated from website visitors that had engaged better with the most substantial change we made: raising the client project introductions high up each service page, and multiplying the numbers of those.
What they said:
“It’s now clear that [name removed] had been providing weak advice to the business before I started here. Your previous call with us set us on a journey to better understand our website visitors and problems, and then for us to work together to find solutions. Thank you for explaining everything in plain English – some of the topics get very technical and you made them easier to understand what we need to do next”.
Client industry: Tools supplier to tradesmen
Type of work: One-off website journey analysis
Fee for the work: £240
This supplier sells tools used by plumbers and electricians.
The website did not sell directly to the public. Instead, its purpose was to encourage tradespeople to find and buy from local distributors.
Website visitor data showed that only 4% of visitors were reaching the page that showed where the tools could be bought. That meant many potential buyers were likely leaving and buying competitor products instead.
The solution was simple: create clearer imagery and stronger routes encouraging visitors to click through to the distributor page and search for local suppliers.
What they said:
“Such a small thing made such a big difference. Within days we saw the overall conversions to the distributors page increase to 23% and weeks later we saw a marked increase in distributors reordering our products which means people were asking for them.”
Client industry: Importing to the UK
Type of work: Ongoing consultancy retainer
Fee for the work: £360 per month
It took awhile to get this client to focus on the basics – accurately recording enquiries received, so that we could compare to levels of website visitors to those service pages of the website. But we got there and it proved (as suspected) that there were many weaknesses in the website content.
We took action, focusing on one service to start with, all the time monitoring enquiries about that import support service. By focusing on one area we were able to put more attention on making that part of the website (and the marketing to drive traffic to that part) as strong as possible. This included making pricing clear and having multiple client case studies so that visitors could absorb more about how the business can help.
Enquiries increased for that service and since then we have been replicating the strategy out to each other import service topic within the website.
What they said:
“I know you’d been saying it for months but now it makes sense. The enquiries whiteboard is now one of the most essential tools in our business and keeps us very focused on what’s next for strengthening”.
Client industry: Web development
Type of work: One-off consultancy project
Fee for the work: £520
This web development company had a pricing page, but too few visitors reached it.
Those who did arrive were asked to complete a form before seeing price guidance, which created unnecessary friction.
My work focused on two main recommendations.
First, divide the pricing page into sections showing examples of what clients could get within different project budget ranges.
Second, add stronger calls to action from individual service pages to the pricing page.
This helped visitors understand likely costs earlier and made it easier for them to take the next step.
What they said:
“Because we were getting some pricing quotations completed, there was internal resistance to changing that strategy. I’ve got to say though: your strategy has made a huge difference and it’s also something that we’re going to implement on some of our client websites in the future.”
Website Results Consultancy is priced individually, depending on the work needed.
Some projects are one-off and clearly defined.
Others are ongoing retainers where I provide regular strategic input, review, recommendations and support.
Recent ongoing retainers have typically ranged from £360 to £880 per month, depending on the level of involvement required.
Before quoting, I need to understand:
The aim is always for the value of the work to exceed the fee and a free call with me lets us explore that in detail so that we have opportunity to agree the best level of consultancy support for you.
It may be one-off projects, or it may be ongoing retainer work. But it’s not automatically the higher fees – many clients can only cope with a certain level of changes at a time, which is why most (92%) of my consultancy clients spend between £360 and £570 per month, and not the higher rates.
This will be right for you if you know your website and marketing should be working harder, and you appreciate highly-experienced help to identify what needs to change.
It may not be right if you only want a quick answer, a one-off opinion or low-cost group advice.
For lighter support, the Website Results Clinic, Website Results Mastermind or Monthly Website Results Call may be more suitable.
For deeper work, Website Results Consultancy is the most appropriate option.
It can be either.
Some clients need a defined one-off consultancy project. Others need ongoing monthly support. The right structure depends on the problem, the level of involvement needed and how much support you want after the initial work.
Sometimes my role is strategic only, with your web developer, agency or internal team implementing the recommendations.
In other cases, I may be more involved in reviewing, shaping, planning or supporting implementation.
The exact arrangement depends on what is needed.
It is suitable for small businesses that want more enquiries, sales or measurable results from their website and marketing.
It is especially useful when there is already traffic, marketing spend, SEO potential, enquiry data or an existing website that could perform better.
Fees vary depending on the work required.
Recent ongoing retainers have typically ranged from £360 to £880 per month.
One-off projects are quoted individually.
Because sending more visitors to a weak website will waste money/resources and only amplify the problem.
If the website is not converting existing visitors properly, improving the website first will make all future marketing activity more effective.
Yes. Consultancy may include reviewing, changing, and managing Google Ads campaigns to identify wasted spend and whether paid traffic is likely to convert after reaching the website.
Yes. Consultancy may include SEO (AI visibility included) strategy, page structure, content direction, search visibility, competitor analysis and helping pages attract and convert better visitors.
Yes. Much of the work is focused on improving what visitors do after they arrive on the website.
This may involve service/product pages, calls to action, proof, trust signals, pricing clarity, case studies, forms, funnels and visitor journeys.
This is consultancy focused on website and marketing results.
The emphasis is on identifying what is holding back enquiries or sales, finding practical improvements and helping you make better decisions.
It is not about selling a fixed package of agency services.
After you complete the form, there’ll be a (free) short Zoom call to understand what you want to improve.
If any work done will make a material difference to your business, then you’ll be provided with a quote for the one-off or ongoing consultancy.
Book in a free 15-minute, non-sales-pitch call with Andy Harris via the form below.
That Zoom call will focus on what you’d like to achieve and whether that could be one-off or ongoing consultancy, including costings.
You’re not committed to anything at this point – while many go on to utilise this service, for some it’s better (and lower cost) to opt for one of the lighter consultancy services.