Free Home Address Identification Resources
4 free resources focused on identifying the home addresses of people that visit your website, and how to use that information to gain more business.
Paid Home Address Identification Resources
When you’ve benefited from free access to information about home addresses visiting your website, you may want more via my paid services.
Useful Articles
Articles I’ve written focused on the topic of Home Addresses Identification and how to benefit from proactively using that information to avoid lost opportunties
Clients I've Helped
While mostly anonymous (they like to keep their secret weapon away from competitors!), here are some examples of how I’ve helped clients.
How to see the home addresses of your website visitors
You can see the home addresses of 10-30% of all your website visitors
Here’s some examples …
You can also see what they looked at page by page
Knowing exactly what people looked at is useful information to have …
See this short video showing it in action
To clearly see the detail within the video, please do click on Full screen or the Watch on YouTube options (which both appear on the right after you press play and hover over the bottom of the video).
What would you do with that information?
Someone at each address has been to your website.
They may have also been to your competitors’ websites.
You should send or post something through their door … something that will impress them.
Not a leaflet – that doesn’t make you stand out from the crowd.
Maybe a brochure or information pack.
Something that will impress someone enough to make contact with you.
It needs to be good quality because these are people thinking about buying what you offer.
What happens after you’ve sent something to those addresses?
Someone at the home is interested in what you offer.
Whether now or later, they’re going to buy from you or one of your competitors.
If you’re the only business that sends something powerful to that address then you’re going to stand out from your competitors.
People also discuss and share something that they can hold in their hands.
They also like it if you offer some sort of discount or offer that they can only get if they quote the reference that you include with the mailout.
They’ll be happy and you’ll be happy because you’ll know that the mailout to the identified addresses gets you new business.
How would you feel?
If you received a nice brochure a day or two after going to a website, how would you feel?
Would you feel that it was a coincidence that you were looking for that type of service or product recently and good timing to be introduced to that company?
Would you look through what you were sent and share it with others who may be part of the decision of who to choose?
Even if you worked out that there was a link between you visiting a website and, even when you didn’t enter your details, receiving information in the post a few days later, you’d probably think: “that’s clever!”.
How does it work?
You or your web people install a piece of tracking code on your website. That’s an easy two minute task that we provide instructions for.
When people go to your website they will see a popup box like this:
Although most people decline, 10-30% accept (20% is very normal).
Why do they accept?
Because they’ve see those types of popups on numerous websites before and so are familiar and just accept them.
When they accept, it allows us to see their address location when they went to your website and we display that to you.
Is it legal?
Yes – you’re not identifying an individual person – just their location, which is mostly going to be a home.
There is no way of knowing the name of the individual person who came to your website.
When sending something to each address you would generally address it to ‘The Householder’ and you would introduce yourself in this type of way (so that they feel that other people have received the same communication and don’t feel ‘targeted’):
We are introducing ourselves to houses in your area so if you or anyone you know is interested in [insert what you offer here], we hope that this information pack/brochure may be useful.
What does it cost?
Here’s the really good news – you can try this totally free (no card required) for 30 days.
If you want to continue after that then you can sign up for a monthly subscription (which can be cancelled instantly at any time).
The cost: £80 + VAT per month if you have less than 7,000 website visitors per month.
Most websites have less than 7,000 visitors per month but if you have more visitors then there are higher pricing tiers available.
FAQs
Why can you only see home addresses of 10-30% of website visitors?
This is dependent on whether people choose to allow or deny being located when they go to your website.
10% is the lowest we’ve ever seen and we’ve also seen over 30%. 20% identifiable is very commonly seen, so we set an expectation of anywhere between 10-30%
What if my website traffic is low?
The worst case scenario is that only 10% of website visitors are identifiable to an address. If you had only 100 website visitors per month then you’d identify 10 home addresses. If you reached out to all 10 addresses and one bought from you then that could cover costs of the service after the free trial. If your website traffic is higher though, then you’ll identify a lot more home addresses. The free 30 day trial allows you to see exactly what you would normally get each month so that you can decide if it’d be worth paying afterwards.
What do I do if I don’t have any brochures?
You don’t need hundreds of printed brochures initially but can instead get brochures digitally printed. If you haven’t got a brochure design and don’t know anyone who can help, just reach out and we’ll point you towards cost-effective low-risk suppliers who can help you.
What if people don’t respond to what I post to them?
The identified addresses will be accurate and although not everyone will respond to what’s sent to their address, many will do.
That depends though on the quality and call to action within what you send them in the post. If the materials are good quality and answer many of the questions they may have, plus you give them an extra reason to contact you (e.g. a discount or offer only available by quoting a code) then you can’t fail. If you choose to send them something unimpressive then you’ll miss the opportunity to gain customers.
What stops my competitors using your system?
We provide exclusivity to each business sector within each geographical location. Because no-one else in the world has our technology then you can have a significant competitive advantage.
How do I get my free trial?
Just go to this page and sign up with the form at the bottom of the page.
Questions?
If you have any questions at all, please do contact me so that I can help.