Around the web in 80 mistakes

I’ve identified 80 mistakes that stop websites from gaining more enquiries and sales from visitors (and how to avoid them).

I used to run webinars, randomly picking out as many mistakes as possible within the one hour Zoom call, and people loved them.

But there were too many topics to cover.

Too many to squeeze into an hour.

Too many and too overwhelming to fit into a website page or PDF.

The feedback I received was that they would be perfect in bite-sized chunks that people can digest each day as part of an email sequence.

People also told me that I should charge for them because of the value they bring.

So I am … and I’m not.

I’m offering a hybrid.

What you get

I’m giving away the first 8 of the 80 for free as part of a daily email sequence that you can sign up to below.

What happens after the free 8?

You’d get another email offering you to carry on receiving more for the following 72 days for the bargain price of £40 / $40.

If you choose not to continue, you won’t get any more emails.

If you do choose to continue then the content of those emails will prove to you how easy it is to get a huge return on the fee paid.

I also offer an unconditional 100% refund guarantee on the cost if you feel that the emails didn’t bring you enough value.

What’s in the emails

Here’s what the whole series of daily emails covers, in this order and including the first free 8 days …

Product/service pages incomplete without case studies/testimonials
Failing to spend time comparing to competitors
Not using Google Search Console properly to identify organic keyword and conversions opportunities
Spending on SEO before conversions are guaranteed
Failing to focus on your most popular product/service page conversions
Not focusing on search terms and negatives in Google Ads
Lack of pricing clarity
Not recording monthly metrics
Live chat not on your website
Personas – not focusing on the people landing on your website
No or poor video vs your competitors
Not linking your enquiries/sales back to sources
Free demo/consultation option without pricing on the website
Not tracking businesses or residential visitors to your website (general intro to both companies and geo tracking)
Not testing different ways to follow up on companies that visit the website (follows on from yesterdays)
Focusing on levels of website traffic instead of conversions
Poor focus on international customers
Typos
Trusting Google Ads to do the right thing
Limited contact options on website
Contact form thank you not having unique url (follows on from yesterday)
Poor images vs your competitors
Website date not updated (lack of attention to detail)
Not using remarketing
Clients/Case studies not clearly visible
Case studies too low down the website page (follow on from yesterday)
DIY instead of Done for You website changes & marketing
Google Ads targeting the wrong countries
Having clickable links that aren’t obvious
Not using Google Ads IP exclusions for internal, competitors, suppliers, education
Trusting online directories
Printed marketing going to generic landing pages
Not filtering website visitors to those from target countries only
Not linking incoming phone calls back to what made them happen
Failing to update website content every 6 months
Not getting email alerts when companies of interest visit your website
Not focusing on visitors that only view the page they landed on
Being unaware of 404 errors
Not analysing how blog/content traffic could convert to more business
Failing to check the return on investment from social media advertising
Not tracking email marketing clicks beyond the landing page
Pages buried too deep within the website
Trusting what external suppliers say
Not focusing on goal paths for website visitors
Website loading speed testing
Neglecting to look deeper at incoming enquiries
Not following up on companies that go to only one page
Missing the benefits of heatmapping software
Using no reply email addresses in email marketing
Not digging deep enough into potential companies visiting the website
Lack of a favicon stops standing out in the web browser
Videos that are too long and too detailed
Use of stock photography
Failing to remove international visitors from ‘useful visitors’
Not thinking about what’s in people’s heads
Accepting Google Ads automatically applied recommendations
Lack of depth focus on accreditations & memberships
Untrackable pages
About Us/Team pages that don’t exist or only show key people
Routinely checking that the contact form is working
Obscuring clickable items with other things
Not checking for mobile device compatibility
Website design that conflicts with reality
Lack of guarantees
Lack of free offerings (follows on from yesterday)
Not acting on decreasing numbers to highest landing pages over time
Neglecting to put prices in Google Ads text
Search function analysis failure
Website design that alienates more than it attracts
Not appearing in Google Images search results
Navigation bar doesn’t stay sticky
Not linking to new tab after some clicks
Not using campaign url builder on links
Using PDFs instead of website pages
Using Gmail/generic email addresses
Newsletter signup without spam reassurances
Assuming people know to ‘Click here’.
Mobile only number on the website
Not asking the right questions of your web & marketing suppliers
No parking information

Sign up

Complete your details below to get the first 8 days free.

After those 8 days you’ll receive another email offering you to carry on receiving more for the following 72 days for £40 / $40.

If you choose not to continue, you won’t get any more emails.

If you do choose to continue then the content of those emails will prove to you how easy it is to get a huge return on the fee paid.

You also have my unconditional 100% refund guarantee on the cost if you feel that the emails didn’t bring you amazing value and would just need to let me know to get that refund.