Around the web in 80 mistakes
I’ve identified 80 mistakes that stop websites from gaining more enquiries and sales from visitors (and how to avoid them).
I used to run webinars, randomly picking out as many mistakes as possible within the one hour Zoom call, and people loved them.
But there were too many topics to cover.
Too many to squeeze into an hour.
Too many and too overwhelming to fit into a website page or PDF.
The feedback I received was that they would be perfect in bite-sized chunks that people can digest each day as part of an email sequence.
People also told me that I should charge for them because of the value they bring.
So I am … and I’m not.
I’m offering a hybrid.
What you get
I’m giving away the first 8 of the 80 for free as part of a daily email sequence that you can sign up to below.
What happens after the free 8?
You’d get another email offering you to carry on receiving more for the following 72 days for the bargain price of £40 / $40.
If you choose not to continue, you won’t get any more emails.
If you do choose to continue then the content of those emails will prove to you how easy it is to get a huge return on the fee paid.
I also offer an unconditional 100% refund guarantee on the cost if you feel that the emails didn’t bring you enough value.
What’s in the emails
Here’s what the whole series of daily emails covers, in this order and including the first free 8 days …
- Product/service pages incomplete without case studies/testimonials
- Failing to spend time comparing to competitors
- Not using Google Search Console properly to identify organic keyword and conversions opportunities
- Spending on SEO before conversions are guaranteed
- Failing to focus on your most popular product/service page conversions
- Not focusing on search terms and negatives in Google Ads
- Lack of pricing clarity
- Not recording monthly metrics
- Live chat not on your website
- Personas – not focusing on the people landing on your website
- No or poor video vs your competitors
- Not linking your enquiries/sales back to sources
- Free demo/consultation option without pricing on the website
- Not tracking businesses or residential visitors to your website (general intro to both companies and geo tracking)
- Not testing different ways to follow up on companies that visit the website (follows on from yesterdays)
- Focusing on levels of website traffic instead of conversions
- Poor focus on international customers
- Typos
- Trusting Google Ads to do the right thing
- Limited contact options on website
- Contact form thank you not having unique url (follows on from yesterday)
- Poor images vs your competitors
- Website date not updated (lack of attention to detail)
- Not using remarketing
- Clients/Case studies not clearly visible
- Case studies too low down the website page (follow on from yesterday)
- DIY instead of Done for You website changes & marketing
- Google Ads targeting the wrong countries
- Having clickable links that aren’t obvious
- Not using Google Ads IP exclusions for internal, competitors, suppliers, education
- Trusting online directories
- Printed marketing going to generic landing pages
- Not filtering website visitors to those from target countries only
- Not linking incoming phone calls back to what made them happen
- Failing to update website content every 6 months
- Not getting email alerts when companies of interest visit your website
- Not focusing on visitors that only view the page they landed on
- Being unaware of 404 errors
- Not analysing how blog/content traffic could convert to more business
- Failing to check the return on investment from social media advertising
- Not tracking email marketing clicks beyond the landing page
- Pages buried too deep within the website
- Trusting what external suppliers say
- Not focusing on goal paths for website visitors
- Website loading speed testing
- Neglecting to look deeper at incoming enquiries
- Not following up on companies that go to only one page
- Missing the benefits of heatmapping software
- Using no reply email addresses in email marketing
- Not digging deep enough into potential companies visiting the website
- Lack of a favicon stops standing out in the web browser
- Videos that are too long and too detailed
- Use of stock photography
- Failing to remove international visitors from ‘useful visitors’
- Not thinking about what’s in people’s heads
- Accepting Google Ads automatically applied recommendations
- Lack of depth focus on accreditations & memberships
- Untrackable pages
- About Us/Team pages that don’t exist or only show key people
- Routinely checking that the contact form is working
- Obscuring clickable items with other things
- Not checking for mobile device compatibility
- Website design that conflicts with reality
- Lack of guarantees
- Lack of free offerings (follows on from yesterday)
- Not acting on decreasing numbers to highest landing pages over time
- Neglecting to put prices in Google Ads text
- Search function analysis failure
- Website design that alienates more than it attracts
- Not appearing in Google Images search results
- Navigation bar doesn’t stay sticky
- Not linking to new tab after some clicks
- Not using campaign url builder on links
- Using PDFs instead of website pages
- Using Gmail/generic email addresses
- Newsletter signup without spam reassurances
- Assuming people know to ‘Click here’.
- Mobile only number on the website
- Not asking the right questions of your web & marketing suppliers
- No parking information
Sign up
Complete your details below to get the first 8 days free.
After those 8 days you’ll receive another email offering you to carry on receiving more for the following 72 days for £40 / $40.
If you choose not to continue, you won’t get any more emails.
If you do choose to continue then the content of those emails will prove to you how easy it is to get a huge return on the fee paid.
You also have my unconditional 100% refund guarantee on the cost if you feel that the emails didn’t bring you amazing value and would just need to let me know to get that refund.