Why choose Andy Harris to help you get more results from your website visitors?
This small local firm of mortgage advisors wanted to know more about visitors to their website services pages.
Identifying residential visitors by area they hand-posted information packs that were tailored to what each visitor looked at on the website. For example, if a visitor looked at the remortgaging page then they would receive an introductory letter a page containing information about remortgaging and two more pages of testimonials from customers who had used them specifically for remortgaging.
I’m glad we didn’t send generic brochures out. The targeted nature of our letterbox campaigns clearly worked because we got more enquiries from people who said they’d had something in the post from us.