Pricing clarity needed to increase website development enquiries

While you’d expect web developers to fully understand how to convert visitors to enquiries, my experience has been that most of them don’t.  They either don’t provide enough case studies or, in this case, don’t make pricing clear.

They had a pricing page, which had low levels of website visitors getting to it and of those that did, they were greeted with a need to complete a form to get pricing quotes.  Not many forms were completed.

My work focused the client on two actions:

1. Divide the pricing page into sections showing projects delivered within price bandings of a) $1,000 – $3,000; b) $3,000 – $6,000; c) $6,000 – $10,000; d) $10,000 – $15,000. This gave visitors to the page indications of what they could get within certain budget ranges.
2. Creating stronger calls to action buttons (to Pricing) within all the individual service pages.