Why choose Andy Harris to help you get more results from your website visitors?
This client was getting poor results from Google Ads, caused by a website that was being held back by senior management who were reluctant to focus on what their customers wanted to see: case studies and testimonials from clients of their services.
Initially using website visitors data to prove that the website was failing to convert clicks to enquiries, I worked with the client to re-centre the website around case studies related to each service they provide.
Each service offered was supported by a minimum of nine case studies (some of which were anonymous due to confidentiality requirements) related to that service, demonstrating expertise in those areas.
My involvement was purely at the strategic level, helping shape the mindset of the client and working with their web developer who implemented the recommended changes.
Less than two months after the website was redeveloped, and changing nothing in the budget or form of the Google Ads, this is what the client said:
“There was a lot of opposition from some of our team, who were reluctant to use any form of case studies, but the combination of identifiable clients and anonymous case studies has clearly got results very fast. Compared to this time last year our enquiries are up by 24% at a time where our industry is going through economic challenges, which can only be as a result of those changes to the website”.