LinkedIn paid ads poor quality clicks solved

Why choose Andy Harris to help you get more results from your website visitors?

Client: Accreditations Consultancy
Location: UK, Nationwide

Summary of the work

This user of LinkedIn paid ads was spending £400-£700 per month on clicks to their website, but felt that their enquiry levels were poor.

I quickly identified that they had allowed the default options of the audience expansion and audience network, which brought in lots of very poor quality clicks that we could see in their analytics as bouncing fast.

Switching those off stopped the budget wastage and focused budget on the right types of clicks, leading to the enquiries they wanted.

What they said

“When paying £14+ per click,  you’d think their systems would be more advertiser-friendly.  But no, you proved that they were allowing our budget to be wasted and thankfully you fixed the problem and I’m happy to say that we’re now getting enquiries from that target market.”