Instant email alerts when companies of interest return to the website
With a long sales cycle, this client gets instant alerts when their prospects return to the website, enabling timely additional dialogue.
Client: Data center provider
Location: UK, Nationwide
Summary of the work
This client provides computer data centre services to large organisations that need unparalleled levels of security.
The sales cycle can take several months and many conversations during that time.
They use the software facility to get an instant alert each time a company of interest returns to their website, which enables them to reach out to the people they’re liaising with (at the prospect organisation) within minutes of the return website visit.
What they discovered was that the prospects they were nurturing were coming back to the website to look up other information about the service offered in the proposal, which was useful to know prior to contacting them again.
What they said
We experimented with messaging, including saying that we’d spotted someone from their business had been back to the website, but what worked best was to just reach out to say Hi, not refer to the website visit, and just ask if they needed anything else at the moment.