Filtering large visiting companies data down to targeted prospects
With too many prospect companies to follow up, a simple filtered report led to a wish to open up the leads emails each day.
Client: Energy industry equipment
Location: Worldwide
Summary of the work
With over 24,000 visitors per month to their website, this client wasn’t just interested in companies that went to their website.
They only had the time/resources to focus on identifiable companies that looked at specific equipment pages and were from their target countries of UK and the USA.
It took a minute to create each report that automated emails to individual team members each day. This ensured that people dealing with specific types of equipment would only see identifiable companies that got to ‘their’ pages.
What they said
Mark and Graeme say that they’re the only emails they look forward to opening each morning because it sets them up for the day knowing who is interested in their equipment areas, so that they can nurture people in those companies.