Email campaign identification of buyer interest beyond the click
Most email marketing software can identify who opened emails and clicked on links. We took this further to show which people were more engaged beyond the click to the website.
Type of Consultancy: Email marketing conversions
Client: Office supplies
Location: UK, Nationwide
Time Billed: 1.75 hours
Summary of the work
This client sends a bi-weekly email to their customer list but only has visibility of who opened the emails and clicked on the link.
I showed them how to use analytics data to identify those people who clicked and looked further than the landing page. That gave them the ability to interact with people who were more interested in what they offered overall.
What they said
Since we’ve been looking at the 2+ page viewers we’ve been ringing those companies just to say ‘Hi’ and to ask their views on our website. That’s triggered off some useful feedback and also people who were thinking about buying but just needed to know we care. We’re also now considering reaching out to those who looked at only one page of our website from the email campaigns.