Thank you pages on websites – how to further impress those who contacted you

Saying thank you after someone submits a form is one thing.  Adding more to make them feel warmer takes you to the next level of impressing people

Most websites waste the opportunity that follows a form submission. A generic “thank you” message feels like the end of the journey, but it should be the beginning.

This article shows how to turn thank you pages into powerful moments that deepen trust, offer next steps, and increase the chance of future action.

From videos and testimonials to feedback surveys and follow-up content, you’ll get some insights into how to make your thank you pages work harder.

Someone fills in your website form

Someone goes to your website and fills out a form.  It may be a general enquiry, signing up for something (e.g. an email newsletter), or something else.

They see a ‘thank you’ message after submitting the form, which tells them that it’s been submitted successfully.

Sometimes those messages are really basic/poor:

basic text after filling in a website form

Sometimes they give a bit more that makes the person feel more significant – like an indication of how long it’ll be before they get a response.

thank you page message with reponse time commitment

I’d estimate that 90%+ of websites fit into those two above.

 

An example of doing more with thank you pages

Depending on what people have signed up for, there is opportunity to think like this:

  1. Someone has made contact/signed up for something.
  2. They are currently engaged.
  3. What else can we add to the thank you page to impress them even further?

Here’s an example of a thank you page after I signed up for an email newsletter:

example of a website thank you page that shows what to expect next

It ticked these boxes for me:

  • It gave me opportunity to follow them on their socials.
  • It set an expectation of receiving another email to confirm my subscription AND showed me where to check if I didn’t receive it.
  • I instantly felt that me being on their email list mattered to them.

What else could you put on thank you pages?

Here are some ideas:

Summary

A summary of their enquiry (if a contact form), plus option to have that emailed to their own email address (if not already done automatically).

Video

A video from someone within your business, thanking them for making contact, and explaining a bit more about what they can expect next.

Testimonials

Several client testimonials and a link to click through to numerous more on a website page.

Downloads

Additional resources that people can access, that may be useful to them.

Feedback

A short and simple to complete quick survey asking people what they thought about your website before they made contact.

 

 

How much should you put in thank you pages?

This can be great fun to experiment with.

Could you combine social media links, testimonials, video, downloads, and a feedback form all on the same thank you page?

You could do, but it may feel like overkill to some people.

But there’s no harm in experimenting with a few follow up elements on a thank you page and then expanding from there.

 

Comparing to the thank you pages of your competitors

Here’s something you could try:

  1. Go to your competitors’ websites.
  2. Fill out forms where they’re inviting dialogue (e.g. contact form, newsletter signup, downloads).
  3. Note what their ‘thank you’ messaging is like.
  4. See if there are opportunities to replicate and exceed what your competitors are doing.